Using Instagram as an incentive towards college students
to share with the Kraft a photo//selfie using the hashtag: #smmmiles 
of them enjoying the product and they could be featured on their next ad! 
Using Instagram or any other social media as an incentive towards mothers 
to share with the Kraft a photo using the hashtag: #smmmiles 
of them enjoying the product and they could be featured on their next ad! 

 

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